Get Your Website Found and Give Meaning To Your Content With Schema Markup

Schema tags are markup code, JSON-LD is recommended, that adds additional information and context for the search engines but is invisible to human visitors. It helps search engines understand your site, add its entities to the knowledge base, and also help it determine how relevant it is to a search query. Schema tags help secure valuable and visible rich media positions in the search engine results pages and increase search impressions, visits, and conversions. Milestone customers see 20% to 40% lift in traffic on sections that use error-free advanced schemas.

Yes, schema is helpful for SEO, according to John Mueller from Google. Milestone customers see 20% to 40% lift in traffic on sections that use error-free advanced schemas. Semantic SEO provides context to the entities that make up your website and using schema markup helps them become more visible.

With the increasing rise in rich media in the SERPs and voice search technology, structured data helps communicate web page content. It helps create a more clear connection across media channels, such as emails, social media, and other websites. Milestone customers see 20% to 40% lift in traffic on sections that use error-free advanced schemas.

There are over 790 types and over 1440 properties or fields of meta data that can be marked up with schemas. From articles, images, and blogs to restaurants and events, there are many schema markup types that can help boost your visibility and overall ranking in search. Here are just a few of the most popular types of schema markup:  Organization – gives company information from logo, contact info, location, social media profiles, and the official name.  Person – lists personal details, like name, birthdate, address, family members and education.  FAQ – identifies common questions and answers.  HowTo – identifies explanations of how to achieve particular results.  Local Business – companies use this to showcase their branch information of address, hours, menu, contact info, social media profiles, etc.   Product – used for selling a product or service that displays price, name of product and other details.  Article – blogs, news and articles.  Video – helps Google crawl and index videos.  Breadcrumbs – lists the page path and reduces bounce rates.  Event – information for events, such as concerts, festivals, and showing dates, location and price.  This is only a few of the most popular. Milestone has tested and optimized the schema combinations for the largest industries. Contact us today to learn more about how our Schema Manager can help your business. Milestone customers see 20% to 40% lift in traffic on sections that use error-free advanced schemas.