Healthcare Industry Challenges

Local SEO means you optimize your healthcare content and facility location pages to attract local searchers. Good local SEO is critical because 76% of people searching on mobile phones, outside the house, and using terms like "near me" purchase within 24 hours, according to Google.

Optimize your site for mobile, include relevant content, complete your Google My Business profile, secure positive reviews, add photos, make sure your name, address, and phone are complete, accurate, and consistent, and use advanced schemas to add information and context.

Schemas are basically a set of types, and each type has its set of properties. As defined by search engines Google, Yahoo, Bing, and Yandex, schema types are arranged in a hierarchal structure and till date, there are 818 Types, 1326 Properties, and 289 Enumeration values in the schema dictionary or vocabulary. 

You can use a schema tagging system in place to monitor published schema and having impact reporting for your business to assess the difference schemas are making on your website in terms of rich result growth and SERP saturation is as important as taking the first step of publishing schemas on your website. 

The Milestone Analytics platform will provide you with complete performance reports depending on the services you have purchased. 

The platform includes business KPIs (revenue, ADR, etc.), website analytics, social channel performance, paid media performance, reviews, and other digital channels into a single, easy-to-use, actionable dashboard. Our unique customer journey analytics feature lets you measure the impact of investments across multiple channels, so you can optimize marketing spend. Platform provides support for single-location or multi-location businesses.

An FAQ (frequently asked question) is a medium for hospitals, clinics, and physicians to answer queries of their customers about the symptom, therapy and treatment offered. The entity authors the question and answer to preclude the customer from being misled or misinformed and, in the process, builds trust. Unlike community forums, Q&As, FAQs have a single answer and no alternate answers. FAQs on your website and best answers will increase your site visibility in zero position on the SERPs.

Yes, FAQs help with long-tail topics and FAQ schema helps your healthcare website address the requirements of Google’s BERT algorithm, which focuses on picking up conversational and relatable content that directly answers a question online.

Milestone’s CMS offers advanced SEO technology built into the platform that drives an immediate increase in revenue and leads from the website. The faster speed, AMP, schemas, indexability, and crawlability of the website results in better organic search presence.