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Schemas are the backbone of the modern search strategy. Schemas are how Google, Bing and systems, like Apple and Alexa get "context" about your website content and store it in the knowledge graph. With schemas you define for search engines what your business is, products you offer, prices, hours, locations, and tons of other contextual information. Milestone Research found that only 23% of sites have error-free advanced schemas.
But, schemas are complicated and error-prone, so agencies are leveraging the Milestone Schema Manager to automate more of the definition, deployment, and reporting of schemas.
Milestone FAQ Manager is an end-to-end FAQ management solution that lets businesses curate customer questions and answers across channels and locations and helps publish verified answers to voice assistants and other channels.
And, FAQ Manager formats the questions and answers with the appropriate schemas to help you help your customers saturate the SERPs.
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