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So, What’s Next?

Once you've created and published the FAQs on your website and optimized them using relevant schemas, the search engine could pick up your content for the most relevant answer and display it possibly as a featured snippet, in the People Also Ask section, in the Local 3-Pack, as an answer to a How-to query or as a voice answer.
 
Just by creating and publishing FAQs on your website, you're giving your business the chance to occupy real estate on SERPs and improve its visibility by being displayed in any of the FAQ-related search features.
search-result

Search Results Sections Impacted by FAQs

  • Featured Snippet
  • Paid Search
  • People Also Ask
  • Videos Carousel
  • People also search for
  • Places Reviews
  • Top Related content carousel

Examples of the benefit of FAQs

Here’s a fine example of a ‘how to’ question with informational intent that was asked by a customer on a voice assistant on search and how using a comprehensive FAQ strategy helped a client of ours get selected as the most relevant answer.
Examples of the benefit of FAQ
 

What does Milestone FAQ/Voice Manager do that would help businesses?

The Milestone FAQ Manager is perhaps one of the most complete and end-to-end FAQ Management solutions in the market with some tools in the market allow you to manage your GMB listing while some others let you create voice answers.
However, the FAQ Manager helps you take a scientific approach towards sourcing and publishing content across local channels and voice assistants, for multiple business locations from one place, thus ensuring that your answers are consistent and get noticed everywhere users are looking for a relevant business.
The answers get published as “Verified Answers” thus establishing the authority over other user-generated answers. The benefits do not end here – multi-location management, bulk upload capabilities, and one-click publishing makes FAQ Manager a powerful technology solution for all businesses – no matter how big or small.
Some factors that help Milestone FAQ Manager stand out:
  • Single-view multi-location dashboard: Complete visibility into customer questions across all channels & all locations
  • Content Curation: Curate across local listings across multiple locations
  • Bulk Upload: Bulk upload Questions & answers
  • Create custom FAQs using customer intent and bulk publish them across channels
  • One-click publishing: click to publish across channels
  • Publish verified answers: Publish verified answers on voice assistants and GMB
  • Ability to channel information directly into voice assistants (without any coding)
All these make Milestone FAQ Manager an amazing and next generation FAQ management tool that makes FAQ management simple, voice search friendly and a perfect medium to match the intent of customers online.
 

 

What does the Milestone Research say?

What does the Milestone Research say?

FAQs are a major business and SEO opportunity.

Milestone Research showed FAQs have a significant business impact with
         • 2.5 positions better rank than sites without schemas
         • 97% more impression
         • 103% more clicks

FAQs are highly visible across devices-desktop and mobile.

With more customers adopting a mobile experience, FAQs are uniquely positioned to cater that segment with 42% better CTR of mobile.  Read the full FAQ research report.
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