Engage 2021 Agenda

Digital transformation has been the key theme of many organizations as they have responded to the pandemic. Organizations have reimagined their business models, focusing on customer-centricity by adapting the full power of digital marketing tools and techniques. The primary goal for marketing executives is to generate measurable results and establish a solid digital presence along with establishing the right criteria to measure success. In this keynote we discuss how do improved share of visibility, leads, and connecting the dots between search, conversion, and an impactful customer experience drives digital breakthrough.

Pandemic had a systemic impact on the hospitality industry which can still be felt today. It called for legislative changes, government aid, relief programs to organization-level digital transformation. Anil Aggarwal, Milestone CEO moderates this panel discussion with hospitality industry leaders who share how they connected the dots between industry, their organizations, consumers, employees, and overcame challenges to deliver a meaningful experience.

Digital breakthrough is needed to engage and convert more customers. Milestone Inc. President, Benu Aggarwal presents the key challenges, opportunities, top trends, and solutions during post-pandemic recovery. How do you align your digital goals and deliver an effective message that moves them through the customer journey.

Digital leaders discuss key web trends from the toughest year in the hospitality sector and analyze the hurdles that became success stories.

Local marketing framework: A 5-step guide for your business to be relevant and prominent in search results. Learn new ways to promote and measure your brand and message in Local and GMB (Channel, Competition, KPIs, Roadmap, Execution Plan).

Customers have many ways to connect and experience your brand. Learn how to succeed with omnichannel digital experiences, security, accessibility, mobile-first, and core web vitals with the power of CMS. Learn how to make your investment in page experience pay off.

Google, Bing, Amazon, and even Apple's Siri, all modern search systems use schemas and entities to understand your content, index it, and match it with relevant search queries. Learn more about entity 2.0, schemas and how they help increase business outcomes.

Digital leaders discuss key trends and opportunities from the most challenging year in hospitality and analyze the hurdles that became success stories, including customer acquisitions and engagement approaches.

Real-life case studies on omnichannel approach to marketing. See firsthand how the strategies were created and how they led to results.