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Top Schema Manager Features

Milestone Schema Manager makes it easy to create and maintain schema markups for your website. Create relevant schemas for your business, your products, your services, and your locations - all at once.
 

  • Auto-discovery of schema code on site

    Milestone's Schema Manager scans up to ONE MILLION webpages on your site to find existing schemas, structured data, and gaps in the current schema markup deployment.

  • Recommendation engine provides insights

    Schema Manager automatically creates a nested schema markup structure and lets you implement error-free, advanced schema markup with all valid and recommended schema properties.

  • Works regardless of CMS

    Milestone's Schema Manager is CMS agnostic. The schema markup code generated by Schema Manager is injected into the page through your tag manager.

  • Doesn’t affect page-load time

    The JavaScript (JS) code generated by Milestone's Schema Manager adds just 1 millisecond (avg) as compared to 80-200 milliseconds added by typical 3rd party JS code that is added when you hardcode schema markup on the page, or use any other solution for schema deployment.

  • Automated schema validation and deployment

    The built-in validation engine validates the schema markup in real time while the content is being tagged. One-click deployment makes schema deployment easy, and constant monitoring of the deployed schemas for errors, warnings and changes to schema vocabulary ensures your schemas are always up to date and error-free.

  • No developer experience required

    A "what you see is what you get" (WYSIWYG) editor allows you to select and tag content on your page. This ZERO-code schema tagging means you need no developer experience to deploy schemas on your site.

  • Bulk-apply schemas

    Just tag one page from any template in your site and Schema Manager will apply the schema code to all the pages that share the same template and page structure. This means you can now deploy schemas at scale, in a fraction of the time it would need to deploy schemas manually -- regardless of the size of your site.

  • The importance of schemas

    Our schema return on investment (ROI) calculator measures the expected profit earned from your marketing investment error-free advanced schemas.

  • Performance reporting

    With built-in tracking and performance reporting, you can compare ‘before and after' performance of the pages where schemas are deployed.

    Perform your ROI calculation/span>

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Ask our experts

What are the schema markup types?

Schemas are a set of types, each with its set of properties. As defined by search engines, Google, Yahoo, Bing, and Yandex, schema types are arranged in a hierarchal structure and at this time, there are 818 Types, 1326 Properties, and 289 Enumeration values in the schema dictionary or vocabulary. Some of the common schema types are:
  • Person
  • Event
  • Health
  • Action
  • Organization
  • Review, AggregateRating
  • Product, Offer, AggregateOffer
  • Place, LocalBusiness, Restaurant

Is schema a ranking factor?

Schema markup is not a ranking factor, however it can boost SEO results. Website schema markup helps search engines understand the content on your pages and provides richer results to saturate the search landscape and boost visibility. Adding schema tags to your website code favors Google Algorithm updates like BERT.
 
Schema gives search engine bots the context of the website content and in turn, the content is more likely to be featured as a rich result on SERPs. This boosts the impressions of the website content on SERPs and possibly the click through rate (CTR) as the answer to a query is prominently displayed. This also gives users answers to their queries without having to click.

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