A mortgage lender that specializes in online installment loans approached Milestone seeking a more rigorous digital marketing solution for their company. New digital trends have changed the loan buying behavior of consumers, and new technologies are required to meet the demands of today's loan buyers. Making sure all loan offerings are presented to shoppers in a way that is intuitive, user-friendly, and actionable was the main priority.
The key challenge for the Evergreen was to organically promote its brand and grow audience base, especially in the western part of the United States and promote its primary home loans and home equity loans.
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