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Website Content Strategy and Marketing Solutions

Milestone's content strategy focuses on providing the most relevant and engaging information to get found, inspire trust, and boost conversion. We conduct extensive research for consumer search trends, topics, and entities in your market so your content saturates the SERPS and inspires click through. We deliver content that is relevant to your audience persona, highlights your unique selling points, makes life easy, and inspires conversion.
 
  • Multiple writing styles and tones designed around your audience, market, brand voice, and unique story
  • Original entity-based content that is optimized for users and maintaining SEO best practices.
  • Tested and verified with authentication software to ensure originality
  • Deep experience with more than 2,000 websites and major brands, including US Bank, Hyatt Hotels & Resorts, Wyndham Worldwide, Marriott, and IBC Bank
 
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Website content writing for your audience and brand to bring your brand message and unique value to life

Our website content strategy leverages the benefits of natural search by giving your customers the most desirable information and unique selling points of the business.
  • Reinforcing your brand strategy on the web
  • Designed around your messaging
  • Reflects your business identity and audience personas

Creation inspired by insight based on research

Our content development and writing process begins with understanding your business goals, market, audience, and identity. We conduct research for consumer search patterns, including destination terms, topics, related entities, and long tail questions ensuring your website content saturates the search engines, is relevant to your audience and highlighting the unique selling points and brand message of your online business.
  • Research-based approach
  • Rooted in your brand and persona
  • Relevant and engaging content

Content that reflects your brand, message, voice, and solutions

Our content team writes in multiple flavors and tones depending on the brand's voice and preferences. All content is generated and optimized for consumers, and follows search engine best practices. The content is tested against authentication software to ensure originality for search engine optimization and to prevent duplicate content penalties.
  • Content written around your brand, voice, and style
  • Optimized and organized for easy consumption and usability
  • Tested for originality and uniqueness

Our Content Marketing Solutions Process:

  • Discovery and creative brief

    We establish your business goals and writing style through an understanding of your brand tone and guidelines and audience personas. This ensures your message aligns with your customer.

  • Gathering data

    We provide clients with an outline and documentation of what data and business and market analysis is needed so that you can provide a creative brief to our writing team.

  • Strategy

    Milestone reviews all content performance data and keyword analytics to create a marketing strategy that aligns with your business goals to help you reach more customers with rich, original, and entity-optimized content.

  • Entity optimized content

    We write content per your website guidelines. Content is written keeping best practices for search and your user in mind.

  • Testing for duplicate content

    Milestone runs all the content through plagiarism detection software to ensure that the content is original and unique.

  • Quality assurance review

    Milestone's QA team and content manager review the content prior to programming in your CMS to ensure SEO best practices and accurate content style and information.

  • Programming

    Milestone's team will upload content into the CMS and set as inactive pending your final approval.

  • Client approval

    Any changes recommended by you are incorporated and the content is reloaded for final approval.

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