B2B Companies Use Content Marketing at the Top, Middle, and Bottom of the Funnel

Milestone helps B2B companies create, organize, and amplify information and content to drive leads and accelerate opportunities through the pipeline. We solve core B2B marketing problems by operationalizing your playbooks or providing them for you.

The vast majority of B2B content has no audience unless it gains visibility in SEO

But once it does get a foothold, it can generate a reliable source of leads with no media cost.

Dominate the SERPs with various asset types wrapped in the right schemas, secure rich snippets and people also ask
Use content to establish authority and expertise
Create long-term equity with content franchises

Buyers are 75% of the way to their decision by the time they contact a company

Facilitate self-education about your use cases, industry, and product

Offer helpful, relevant answers in FAQs
Provide how-to guides and videos
Deploy interactive content that helps solve customer problems

Understand and fuel the buyer's journey: visit, engage, lead, opportunity, closed won

We focus on activating form engagement within journey experiences and human conversations as mid-funnel result drivers

We have a mathematical understanding of cross-channel synergies based on advanced omnichannel tracking
Aggressive middle and bottom-of-funnel measurement and management to focus on ROI
We have found KPIs and reporting that unify sales and marketing and increase collaboration

Milestone can help with the full range of B2B assets and content syndication

Websites
Landing pages
Email
Blogs
White papers and ebooks
Webinars

Milestone Inc.

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