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Architecture & setup
For accurate & comprehensive data collection it is very critical to have correct Analytics framework. A well-defined architecture with required configurations enabled will ensure that you are not missing out any critical data element required for analysis. -
Tracking
Correct tracking implementation with conversions and goals aligned with business objectives will ensure that key metrics are available to measure ROI. Our strategist will understand your business goals, review the current KPIs you are tracking, and provide recommendations on Events, Hard & Soft Conversions and Goals that should be configured to effectively measure the performance of your digital marketing efforts. -
Measurement
Channel-specific UTM tags will ensure that ROI across each channel can be measured accurately. Custom Dimensions and Metrics help in measuring key business metrics that are not available by default. We will conduct a thorough review of channel groupings, UTM parameters & channel attribution and provide recommendations as per the best practices. Suggestions on creating custom dimensions & metrics will also be provided. -
Health
Accurate data is the foundation for making informed business decisions. Proactive identification & fixing of tracking issues will ensure data accuracy. Our experts at Milestone will help identify the issues in tracking and data collection and provide recommendations to fix these issues so that you have accurate and trustworthy data. -
Data analysis & business insights
Deep-dive analysis of website data will help understand the effectiveness of digital-marketing efforts across channels, provide insights into audience, and determine opportunities for growth. A comprehensive report with analysis on traffic by channel, traffic by device, user demographics, top performing pages along with recommended strategies will be provided.