Leading Travel Management Company Increases Impression Share on Search by 173% and Clicks to Website by 104% Using Milestone Schema Manager
"We chose Milestone because they provided the most comprehensive solution for us. Their products + services approach is unique and gives us both the tools we need as well as access to deep industry expertise."
Improvement in avg. position of listings on Google search
About Amstar DMC
Amstar DMC provides world-class destination services and guided tours to individuals, travel agencies, tour operators, corporations and meeting planners. They have a track record of 30 years delivering exceptional experiences in some of the world's most beautiful spots: think Mexico, Jamaica, The Dominican Republic, Costa Rica, Curacao, St. Martin, Aruba, and Hawaii.
About the project
Amstar DMC primary objective was to drive post-pandemic visibility on search engines and increase CTR & Organic traffic to website. They reached out to Milestone to leverage Milestone Schema Manager - The team researched and identified schema types most suited for travel info, website, and services pages.
What Milestone did
Milestone implemented advanced schemas across the website:
Milestone Schema Manager: The team researched and identified schema types most suited for travel info, website, and services pages.
Schemas, including Trip, Service/Product, ItemList, ImageGallery, VideoObject, WebPage, TravelAgency were deployed across website to gain awareness & discoverability across search engines.
These schemas provided enriched data on search results for Featured Snippets, Product Rich Results, and People Also Ask results.
Results
Post-pandemic increase (comparing to 2019), the client recorded:
Impressions from mobile devices on Google search increased by 209%
Clicks to website from mobile devices increased to 144%
Avg. Position of website on Google search improved by 29%