During this session featured expert speakers provided valuable insights into the latest trends and budgeting tactics for the hospitality digital marketing landscape in the coming year. Our speakers also shared the art of crafting a dynamic online presence that's perfectly aligned with the AI-driven search and personalized digital interactions of today's world and how to budget for it. These insights will help hoteliers thrive in an increasingly competitive digital world.

• Invest in platforms with Artificial Intelligence to improve discovery and future-proof your website
• Strengthen SEO foundation to benefit from Google AI Enhancements such as Search Generative Experience
• Assign resources to image and video optimization or leverage a Digital Asset Management software to scale this effort
• Focus budget on all stages of the customer journey
• Ensure you are not double paying for various tools
• Utilize tools to provide insight and competitive intelligence

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