During this session, we had the privilege of hearing from two experts in the field: Bill Hunt, President of Back Azimuth, and Sathya Krishnamurthy, CPO of Milestone. They provided valuable insights into the challenges facing teams working with modern CMS platforms and shared five key strategies for overcoming them. In addition, the speakers discussed the importance of centralizing data, achieving scalability, and utilizing automation techniques with AI/ML. They also highlighted some of the AI models that can be leveraged for SEO automation. The deck and webinar video are now available for those who missed out.

• Content, technology, and data requirements are more complex and often in conflict with each other.
• Orchestrating human and personalized experiences by the goal, not just by role.
• Thinking about your acquisition, experience, and conversion needs.
• Understand your resources and workflow.
• Leverage the latest trends, such as generative AI, to break down silos.
• Select a platform that scales with business needs such as integrations and enhances channel performance like SEO.

Click here to watch the video