Top 2012 Trends in Online Marketing [Webinar]

Five Challenges of Social Media Marketing and How to Overcome Them

Social Media can be a challenging job for hotels. Here are tips on what hotels should post about, how much time hotels shouldspend on social media, which social networks hotels should use, how to delegate social media responsibilities, and how hotels should respond to customers on social media. [more]

 

 

Changed Your Hotel Name? How to Thoroughly Update Your Brand Online.

Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a hotel name change and items to keep in mind during the process. [more]

 

 

How to Leverage Summer Events to Generate Traffic and Revenue for Your Hotel

Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel and event marketing is a great opportunity for hotels to leverage their websites and social media profiles to promote their property and target a specific group of event-goers. We have a few tips on how to leverage event opportunities and market to attendees. [more]

 

 

 

The Rise of QR Codes and How Hoteliers Can Benefit

Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are present on all types of printed materials, such as: business cards, magazines, stickers, storefront windows and even billboards. Here’s why hotels should invest in reaching out to travelers through QR codes. [more]

 

 

Integrate Google Adwords’ “Near Match” Feature For Successful PPC

Hotels and businesses often run into difficulty when creating paid search ad copy with keywords that are often misspelled. Fortunately, Google Adwords has developed a new feature called “Near Match” to address common misspellings. [more]

 

Learn How Your PPC Keywords Compare to Your Competitors

It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality scores reflect Adwords’ PPC algorithm. [more]

 

 

 

Does Your Hotel Need a Mobile Website or a Mobile App?

As more users access websites and make purchasing decisions via mobile devices, it is becoming increasingly important for brands to offer a simple and compelling mobile experience for their users. Along with the surge in mobile traffic, advancements in mobile technology allow developers to add more features to inform and engage the end users. The question now for hotels: should my property have a mobile website, a mobile app, or both? [more]