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In the past year hotel brands and marketers have seen social media channels such as Facebook, Twitter and Foursquare become the new customer service forum for consumers. When a consumer has a positive or negative experience at a hotel, one of the first things they want to do is rant or rave to their peers...
Bing expands Facebook search integration even further in their search results. Bing has taken another step towards becoming a “social engine” as its partnership with Facebook gets closer...
Establishing different themes in your social network can give you a competitive edge in email marketing. To gain customer attention, showing your personality through socializing can effectively give them a unique impression of you and your team...
While Facebook EdgeRank is a tough algorithm to crack, it is clear to see how crucial it is to stay current in the eyes of consumers. If you are a brand looking to make a big impact, EdgeRank is a factor that cannot be ignored...
How to Measure Success of your Social Media Campaign In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success and the specific analytical data that many channels or tools now provide, we actually have a lot of information at our fingertips to measure our performance and achievements to hit specific goals...more |
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eBuzz Connect™ Case Study: Miami Full-Service Hotel Online reputation management is becoming more and more important as social media channels gain importance in your hotel's online branding. Find out how a hotel successfully used a social media monitoring tool to manage its online reputation and improve its TripAdvisor Rating by 21 spots within 7 months...more
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How to Create Shareable Content With search engines’ frequent algorithm updates, the phrase “content is king” is becoming more valid than ever before in the SEO industry. People are starting to realize the importance of creating new, unique, relevant and shareable content on their websites...more
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10 Ways to Improve Google Places Ranking There are a few action steps you can take to improve the ranking of your Google Place listing. Read to find out what those steps are and how they improve the chances of your local search ranking...more
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View Your Website Through Google’s Eyes Google Instant Preview gives users the ability to see a quick snapshot of a site to compare results before entering, and provides site owners the ability to check for errors. This article provides several tips on how to optimize your site for Google bots....more
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Leverage Paid Search for Cross Platform Optimization How you can use paid search to help benefit your organic and social media efforts...more
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Getting More AdWords Exposure Sitelink and Location Extensions are two ways to effectively optimize your paid search campaign...more
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 Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website Design‚ Search Engine Optimization‚ Pay–per–Click marketing‚ Social Media Optimization‚ eBuzz ConnectTM Online Reputation Monitoring‚ etc. Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396. If you are interested in attending the workshops‚ send an email to info@milestoneinternet.com |
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