SoLoMo – The Future of Promotion [Webinar]

Facebook Timeline: FAQs Answered

Now that Facebook’s Timeline layout has been entirely rolled out on all business pages, it’s time to take a better look at some of the challenges and questions that have been brought up most frequently during this change, along with some of the opportunities that the new interface presents. Some of the most commonly asked questions include (but are not limited to!), ‘How do I merge multiplebusiness pages?’, ‘How do I access my admin panel?’, ‘Where do I find comments left by fans?’ These questions and more answered inside. [more]

 

Boost Your Fan Count with a Great Facebook Promotion [Case Study]

While getting more fans on your Facebook page is only one piece of the puzzle of social media marketing, it is the most visible, and often frustrating, piece. For a new Facebook page, fan growth can be slow. Creating the right promotion for your brand is a great way to get new eyes, new fans and new customers! [more]

 

 

Start Your Social Media Campaigns Right

There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure you have the right channels in place to achieve those goals. And when it comes to socialmedia conversion, it all starts with a strong blog. [more]

 

 

Testing Google’s Semantic Search: A Case Study

Google’s new Knowledge Graph, also called “semantic search” takes search beyond keywords optimization. In other words, it tries to understand the intent and meaning behind the search phrase and then provide a more relevant and complete picture. Read more about a few case studies that we conducted on Semantic Search and the results.[more]

 

Why Bid on Branded Keywords?

Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher quality scores? Why would you spend time and money, managing a campaign with your brand keywords when you have organic positions for them? [more]

 

 

5 Facts about Google + Local

Recently Google said goodbye to Google Places and launched Google +Local. According to Google, “Google+ Local helps users discover and share places.”Here are 5 facts that local businesses should know about Google + Local [more]

 

 

Semantic Search Simplified and Decoded

Semantic search works to understand a searcher’s intent and the contextual meaning of a search rather than simply the keywords. In other words, search engines such as Google finds meaning and relationship between the words to provide you the best results. [more]