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Are you up to speed with the latest innovations from Google? They are making significant strides in the social world with +1 buttons and the Google+ project. Get involved to make sure you’re getting the maximum SEO benefits. And if you need a Google+ invite, we’ll help you out.
As more travelers use popular reviews channels such as TripAdvisor to post comments about their hotel stay‚ it is important for hoteliers to know how to respond and deal with these reviews‚ especially negative ones. This article lays out the necessary steps for damage control when your hotel receives a negative guest review.
A well optimized website will get you organic traffic. An engaging Facebook page will get you connections. But a challenge is to effectively combine the best of both channels to get the most conversions out of your audience. This article provides you a case study that highlights how you can do just that.
Social Media Strategy and Your Market Trends Social Media is an important piece of modern marketing‚ but for just a moment forget everything you’ve heard about engagement and interaction. By optimizing your social channels and applying specific strategies to your socializing‚ you can build a presence that helps your overall SEO and organic presence. [more]
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Discover How Engaged Your Competitors are in Social Media Following these ideas and performing some simple competitive analysis can show you how effectively your competitors are using social media channels‚ where you stand out in the crowd‚ and what you can do to get ahead [more]
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Sustainable SEO: 3 Key Factors for Success Before Panda‚ SEOs were using relevant keywords and building good content. They were making sites accessible to search engines‚ and focused on quality link building. But for sustainable SEO‚ this is not good enough. Now we need to ensure we pay attention to three key factors. [more]
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Two Great Updates to Google Analytics This past month Google has announced two great new features to access through Google Analytics and Webmaster Central: Social Engagement tracking and in depth mobile reporting. Both of these features give you better insight into how users are accessing and using your website. [more]
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Gauging and Improving Website Stickiness Using Google Analytics can be an effective tool to gauge the stickiness of a website‚ as well as devising edits and changes to improve the website stickiness. [more]
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New Google Analytics Tool: Multi Channel Funnels A new tool in Google Analytics shows you how your Organic‚ Paid and Social Media Channels all assist each other in generating revenue. [more]
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Why Mobile PPC? Why should hotels create mobile PPC campaigns? Learn about the differences between mobile PPC and standard PPC campaigns and how to optimize your mobile PPC campaign. [more]
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Landing Pages for PPC Optimization How you can use PPC landing pages to help optimize your campaign. [more]
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Paid Search Event Promotion How you can use paid search campaigns to run your event promotion by leveraging the best practices for landing pages. [more]
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 Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website Design‚ Search Engine Optimization‚ Pay–per–Click marketing‚ Social Media Optimization‚ eBuzz ConnectTM Online Reputation Monitoring‚ etc. Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396. If you are interested in attending the workshops‚ send an email to info@milestoneinternet.com |
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