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As
we look and plan ahead, several new trends and strategies have emerged
that are essential to our “must do” list for 2013. This article covers
some of the major trends we are noticing in the search industry and how
they will impact customer behavior. We will also discuss how businesses,
hoteliers, and search partners can capitalize on these exciting trends
for 2013.
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Are you challenged with gaining new, high quality Facebook fans? Check
out how Willows Lodge in Woodinville, Washington earned a huge increase
in Facebook fans (and other social channels too!) in this recent
Facebook sweepstakes
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The Velas Resort Group has been a client of Milestone for years and
sought Milestone's help in creating an online strategy to further
maximize the group's wedding revenue with the use of online technologies
and an innovative marketing plan. Milestone then developed an
award-winning wedding website and implemented several search and social
media marketing strategies that performed well beyond expectations.
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Now that Facebook's Timeline layout has been entirely rolled out on all
business pages, it's time to take a better look at some of the
challenges and questions that have been brought up most frequently
during this change, along with some of the opportunities that the new
interface presents.
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In need of a mobile website, but unsure which mobile strategy (mobile
website or responsive website) is best for your business? In this
article, Milestone uncovers the difference between the two platforms
including the pros and cons.
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2012 has been the year of major changes in search. Search engines
continue to upgrade and tweak their search algorithm to provide the best
results for the consumers and to reduce the impact of spam. As hotels
develop the marketing plan for 2013, here are some of the key elements
to consider while developing the marketing plan. It is our sincerest
hope that these tips will help you achieve success with your online
marketing plans in the coming year.
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Google continues to expand its paid search services globally, adding
enhanced sitelinks for all Adwords accounts and improving geo-targeting
capabilities in nearly a dozen other countries. With this move, Google
becomes a more attractive paid search option and positions itself to
capture a greater percentage of the PPC market share worldwide.
More >
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| Looking For Education? |
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Top Internet Marketing Trends of 2013 [Webinar]
Head into 2013 right
with the best strategies for all your internet marketing needs. We’ve
narrowed the field to the most effective ways to be at the top of your
game when it comes to search engine optimization and market presence.
We’ll be discussing the best options for Organic, Local, PPC and Social.
More >
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About Milestone |
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Milestone Internet Marketing, Inc. is a leading provider of internet
marketing solutions for the lodging industry. Milestone's portfolio of
services includes Hotel Website Design, Search Engine Optimization,
Pay-Per-Click marketing, Social Media Optimization, eBuzz ConnectTM Online Reputation Monitoring, etc. |
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| Milestone currently works with over 1400 hotels and drives over
$550M in annual revenue for its clients. Milestone is a preferred vendor
for several major lodging industry brands and works with some of the
leading management companies. Milestone is also well known as a lodging
industry educator for its Hotels to HTMLs internet marketing workshops
and book. For more information, please visit www.milestoneinternet.com or call (888) 350-8396. |
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| If you are interested in attending the workshops, send an email to info@milestoneinternet.com |
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