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Social media marketing is an ever-changing game.
Having effective marketing campaigns does not always mean jumping on the
latest trend or spending thousands of hours in a locked room with
Twitter feeds buzzing on dozens of monitors. As we gear up for 2014,
keep the eight points below in mind to build a strong social presence
that creates real value for you, your company and your consumers:
1. Align social marketing and search engine optimization
2. Tie social marketing to results
3. Content curation vs. content creation
4. Inbound marketing
5. Education, not conversation
6. Social customer service
7. Image-based networks
8. Video and micro-video
Happy New Year, and May 2014 bring you great social media success!
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