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Why should I stay at this hotel and not the one next door? A question most shoppers ask themselves before staying somewhere they haven’t seen or heard of before. The point of reference most customers trust is a review or the new word of mouth in a global industry‚ which enables customers to become more emotionally comfortable with a decision. The act of managing this feedback is a popular term nowadays also known as online reputation management (ORM)
Search engines‚ like Google and Bing‚ now place high ranking factors on social media and guest reviews channels‚ making online reputation management (ORM) a must-have in a hotel’s revenue management/sales and marketing strategy. While hotels may not be able to remove damaging content‚ this article lays out how to minimize its harmful effects using SEO techniques.
As geolocation apps are becoming more popular with end users‚ businesses should take advantage of all the opportunities they have to customize their space in the hyperlocal market. Foursquare recently launched the addition of business pages to their platform. The Foursquare business page is a unique opportunity for a brand to position themselves as a local expert and give users a reason to follow them.
How to take advantage of your active social messaging Hotels often ask our social media team how they‚ as hoteliers‚ should promote their social channels on the hotel’s website. Follow up questions include: Should we include the Google +1 button? Should we have a Facebook Like button or a Facebook icon button linking visitors to our Facebook page‚ or both? Where on our site should we plug in a social newsfeed widget? [more]
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Wall Street and hotel marketing While investors brace themselves as Wall Street rises and falls‚ hotels need be prepared for such dips in the economy as well. Consumers tighten their wallets and reduce their spend during economic downturns. As a result‚ hotels can endure a decline in room reservations as guests cut back on travel expenses. Learn how to use social media during trying times. [more]
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Twitter announces new features Twitter announced recently on their official blog that they’ve added two new features available on Twitter.com. One feature is designed to provide more in-depth information on how others are engaging with your own tweets‚ while the other feature is designed to provide relevant information about your followers’ engagements on Twitter. [more]
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Google Hotel Finder Analysis Google recently announced their newest experiment available to US hotels – Google Hotel Finder. This hotel search tool helps users find hotels‚ prices and locations more easily. As Google wants to establish itself as a leader in the travel and hospitality industry‚ its Hotel Finder tool allows them to take a step in that direction. [more]
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New Bing Budget Settings Microsoft adCenter has upgraded their budget options to be simpler and clearer. This article explains the new changes Bing has implemented. [more]
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Google Places Cross Optimization Case Study: With the increasing importance of local results in the world of SEO‚ I set out to test and do a case study to see if optimizing a regular claimed Google Places account does in fact make any difference to the site traffic‚ page views‚ bounce rates etc. [more]
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Quality Score – Google Adwords’ PPC Algorithm This article examines the effect of keyword Quality Scores on the performance of an Adwords pay-per-click campaign and provides actionable steps to improve campaign Quality Scores by ensuring best practices are followed. [more]
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AdWords Update Provides New Analytics‚ Mobile Targeting‚ and Text Ad Format Recent changes to Google AdWords have lead to a new display format for text ads‚ new analytics‚ and more focused targeting options for mobile and tablet devices. [more]
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 Milestone Internet Marketing‚ Inc. is a leading provider of internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website Design‚ Search Engine Optimization‚ Pay–per–Click marketing‚ Social Media Optimization‚ eBuzz ConnectTM Online Reputation Monitoring‚ etc. Milestone currently works with over 1000 hotels and drives over $500M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information‚ please visit www.milestoneinternet.com or call (888) 350–8396. If you are interested in attending the workshops‚ send an email to info@milestoneinternet.com |
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