|
|
 Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user’s friends have on the search results she sees when browsing the web. Taking some simple steps can help to ensure that you stay relevant to the search engines... more
|
|
 Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads that are critical to the success of a PPC campaign... more
|
| |
|
| |
 HTML5 continues to evolve as the next web standard for site content and functionality morphing out of today’s 10+ year old HTML4.01. HTML5 has numerous technical enhancements and improved features for programmers, but it’s important for online marketers to understand why HTML5 matters to SEO efforts and some of its drawbacks... more
|
|
 A recent NY Times article discussed the black hat SEO activities conducted by retailer J.C. Penney, their short-term reward, and the enduring consequences. Working with link farms can have a quick short-term positive effect on your search engine rankings, but the long term results often outweigh the immediate benefit... more
|
|
 Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and rankings... more
|
|
 Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you automatically extend the value of your AdWords ad by showcasing additional targeted and relevant links for users... more
|
|
 It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their mobile presence in order to capitalize on the rapidly growing searches that are done on mobile devices. One of the fastest and most effective ways to generate mobile traffic is by running a mobile paid search campaign... more
|
|
 Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making content farms and low quality content sites less visible in search results. The good news for Milestone clients? Google is helping original content rank higher and Milestone Internet Marketing ensures the content on our sites is unique and original... more
|
|
| |
|
The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in nature and 64% of the searchers on the net looking for results within 15 miles...
Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content with deeper engagement analytics and demographics for interactions. Insights can be installed on your website as well, giving a deeper understanding of the traffic flow between Facebook and your site...
Facebook allows corporate business pages much more freedom to define their space within Facebook than is available on personal profiles. Beyond the simple wall posts, photo galleries, videos and events, businesses are able to create custom tabs which allow them to display all manner of creative content, graphics, games, quizzes and more to keep users engaged...
Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to evolve, so will the factors that affect the SERPs. Several social media channels already play a key role in the search environment...
