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Getting ready for the holiday season? Here are five tips to help hotels optimize their websites‚ drive traffic and links‚ and increase revenue during the upcoming holiday season. [more]
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Holiday Season Paid Search Strategy - this second part to our Holiday PPC article exposes how you can optimize your pay-per-click campaigns using our list of top 10 PPC best practices for better efficiency and budgeting. [more]
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Milestone Top 10: Optimize your pay-per–click campaigns with Milestone’s top 10 tips on paid search best practices for better efficiency and budgeting. [more]
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Events and Holiday PPC Campaigns - capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies when‚ why‚ and how you should run an event adgroup through your paid search campaign. [more]
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Google Display Network Advertising - looking to expand your PPC reach? This article delves into several best practices to effectively advertise on Google’s Display Network. [more]
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Website performance depends on server engagement, website features, and speed of the site. A good website can positively impact online traffic and revenue. This article explains the importance of speedy download time and how to improve your site’s performance. [more]
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53% increase in web traffic‚ plus 34% increase in online conversion after website revamp. This case study discusses the importance of a website revamp and provides results from Your DC Hotels’ portal website revamp. [more]
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